In the world of “beauty & Grooming” products it’s hard to stand out amongst all the options. But over the past few years there has been a surge in products for men that have broken the mold, Duke Cannon is one of those brands. The name alone sounds manly (I am naming my first born son after you) then you see the branding, packaging and descriptions, there’s no doubt this brand isn’t made for everyone, its made for “Manly Men.”


MESSAGING: The About section on the DUKE CANNON site explains it best…

Duke Cannon isn’t for everyone. And quite frankly, he prefers it that way. After all, Duke Cannon doesn’t dine with Vegans and he could give a damn about your new Ipad. Duke Cannon comes from a different era-an era when men had a greater purpose than building spreadsheets and spending their Saturdays at Banana Republic. In Duke’s time, men pursued meaningful endeavors. They worked with their hands. They took pride in the things they built, not the things they bought. And the mindset was simple: men wanted to win, not find the “win-win”.”

LOVE: The brand is proudly USA MADE, its unapologetic and has used a recycled Army Supply Can for one of the gift sets. Descriptions for the “Selections of The Month” reference Military Men and a portion of the proceeds benefits Veterans. The color schemes are in line with the different divisions of the Military and the brand just oozes “Cool”. They use manly scents and the taglines are that such as “Smells Like Accomplishment”. What’s not to love!

ADD: I have nothing to add…Having personally experienced many years around Military men and “manly men”, I would have to say you touched all the bases. I can think of a whole list of men that would want these products.

There’s going to be a lot of happy men Christmas morning when they awake to find an Army Supply Can under the tree filled with “Big Ass Bricks” of soap. A prime example of emotional branding.