This interactive creative campaign was featured in the December issue of Entrepreneur Magazine.
“To determine whether clients were naughty or nice marketers, a mailer directed recipients to take a quiz that included such questions as, “Visited your own company’s web page add day to drive up analytic reports?” Clients, also received two small boxes: Naught, which contained chocolate “coal,” and nice, which indicated that a donation had been made in their name to a local food bank.” – Gerry Frank, CEO of Frank Strategic Marketing
