“The Chain Reaction Project (TCRP) is a non-profit organization that was born in 2009 to help change lives in some of the world’s least-developed nations. TCRP’s mission is to find a cause, and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well.”
The logo (which stands for individual or human) on it’s own does not appear to be strong (but has great universal meaning), but once it is viewed as part of the overall brand and messaging the impact is extensive. Hence the linking together for the “chain reaction’. A great example for looking past the logo and seeing the overall branding, the bigger picture.
When I first saw the Chain Reaction Brand Identity, designed by Bravo, I immediately loved it. It consistently ties in Brand, Design, Creative, Color, Campaign and Merchandise. The unique, simplistic and universal feel is portrayed exceptionally well. Take a look at the images and see for yourself.