“1Face is a brand that brings global change by unifying the people that help with the people that need it.”
Beautiful watches and each tied to giving back support to a different cause, nine causes to be exact; cancer, hunger, breast cancer, clean water, disaster relief, environment, AIDS, education, and animal rights. “Each cause has a specific metric that tells you exactly what you purchase does. From building wells to providing a year of education, 1Face is committed to bringing about change, worldwide.”
LOGO: Great example of a simple logo and icon that ties directly into the name. The icon is a 1 surrounded by 2 hyphens and an underscore that turn the 1 into a face –1-. All of which ties into watch face and the face of those that need charity.
MESSAGING: One person can make a difference. 1 Face. 1 Charity. Click on the watch and cause of choice to see the Who, What and Why.
LOVE: Several things to love about this brand…The the sleekness of the watch design, the digital face and the colors tied into of the causes colors. The main page count-down clock that shows how many lives were changed within the past 24 hours, proving that one person can make a change. They also tell you how much is going to help per watch purchased, for example; 9 watches = A Mammogram. The site is simple and uncluttered, color comes from the watches and it’s easy to navigate.