Packaging of the Month was taken from an article written by Andrew Gibbs in the May issue of Entrepreneur Magazine.
WHO: R+Co is a Miami-based collective of hairstylists who create a line of more than 20 products for men and women formulated without parabens, sulfates, mineral oil or petrolatum. All are cruelty-free and color-safe.
WHAT: The products have cheeky names and packaging with eye-catching thematic photos. “The concept behind using photography on the packaging is that people have an innate emotional response to it,” says R+Co design director Amanda Wall.
WHY WE LOVE IT: R+Co says its products are meant to evoke a “feeling, place, style or attitude.” The packaging, with its perfect marriage of name and image, achieves that goal in a hip, modern way that fulfills the company’s mission of celebrating “the culture of hairdressing.”
ANDREW GIBBS IS EDITOR IN CHIEF OF ONLINE PACKAGING MAGAZINE THE DIELINE and EDITORIAL and CREATIVE DIRECTOR of HOW MAGAZINE.