Lytro Illum
Packaging of the Month was taken from an article written by Andrew Gibbs in the April issue of Entrepreneur Magazine.
WHO: Uneka Concepts is a San Francisco Bay Area packaging design and manufacturing company. Together with the Lytro Team, Uneka designed and manufactured an environmentally friendly packaging concept for the new Lytro Illum DSLR camera.
WHAT: To showcase the innovative minimalist design and sleek matte finish of the Illum, the second-generation Lytro camera, Uneka created a package that acts as a display case. An outer sleeve high lighted with geometric patterns slides off to reveal a multi-layered box, which unfolds in three parts when lifted by ribbons. Additional components, designated by clean black-on-black iconography, are housed out of sight within the side panels.
WHY WE LOVE IT: The artful design of the camera itself is expressed perfectly in its premium packaging. Each component has been considered, from the use of Eco-friendly materials to the unique opening ceremony. The packaging is sophisticated, stylish and a leap above that of most digital cameras priced above $1,000.
ANDREW GIBBS IS EDITOR IN CHIEF OF ONLINE PACKAGING MAGAZINE THE DIELINE and EDITORIAL and CREATIVE DIRECTOR of HOW MAGAZINE.
