Mastro Food Labels
Packaging of the Month was taken from an article written by Andrew Gibbs in the December issue of Entrepreneur Magazine.
WHO: The 6th, a graphic design agency based in Milan, created packaging for Mastro Azienda Agricola, a line of handmade, organic food products.
WHAT: Bottles and jars of olive oil, tomato sauce and orange marmalade carry bold labels incorporating graphics that visually describe information that is typically printed on the back of product packaging.
WHY WE LOVE IT: The classic shapes of the containers are easily recognizable for consumers, and the whimsical info-graphics serve double duty: They engage consumers with the story of each product and its ingredients and effectively establish a trustworthy brand identity. Mastro’s packaging style instantly conveys quality, craft and authenticity, appealing to consumers with an appetite for products made from pure and simple ingredients.
ANDREW GIBBS IS FOUNDER OF ONLINE PACKAGING MAGAZINE THE DIELINE.