Finchtail Tablet Stand
Packaging of the Month was taken from an article written by Andrew Gibbs in the August issue of Entrepreneur Magazine.
WHO: Believe in, a U.K.-based design studio, created branding and packaging for London’s Finchtail, a new company focused on solving everyday problems with simple, sustainably made products. The first is a cardboard tablet stand that retails for about $5.
WHAT: The identity design features a playful logo shape inspired by the stand itself. The design language is human-centric, helpful and informative. The overall look is purposefully utilitarian, with basic shapes and elements used throughout to add personality and emotion.
The tablet stand and package are printed with black and white inks, while the outer packaging is a vivid orange stock that contrasts nicely with the neutral Kraft-board product inside. An additional Kraft-board case for 12 products doubles as a point-of-purchase dispenser. The package is made of 100 percent recycled material; the tablet stand, which can also support a smart-phone, is made of 71 percent recycled material and is fully recyclable.
Believe in also created a suite of launch materials, including, printed matter and a responsive website.
WHY WE LOVE IT: Finchtail’s mission is to create simply crafted, purposeful products, and Believe in carried this through to the brand’s packaging and identity system. It’s a fresh, bold, approachable look that will resonate with Millennial consumers who value products that are well-designed, affordable and environmentally friendly.
ANDREW GIBBS IS EDITOR IN CHIEF OF ONLINE PACKAGING MAGAZINE THE DIELINE and EDITORIAL and CREATIVE DIRECTOR of HOW MAGAZINE.
