Not only did we get to create unique, custom illustrations for this program, but they also asked for our help in choosing the elements for the program. For this we had to get into the minds of craft bartenders. What would appeal to them? What would get them excited about using Tres Agaves products? We took our design and laid it out on promotional t-shirts for staff to wear, we branded three-tiered salt rimmers, and had custom wooden boxes made to hold the salt and round out the presentation. Each account also received drink menus featuring the signature cocktails and coasters with the Tres Noches design on one side, and Tres Agaves logo on the other. One of the coolest things about this project, besides it being the very first time it will be launched into the real world, was that we got the opportunity to private label salt. When do you ever get to do that? For this, we took a modified version of the Tres Noches design and laid it out onto custom die cut stickers to fit the salt packets.