BRANDING / DESIGN / FRANCHISING / FULFILLMENT
Indoor cycling franchise Rush Cycle has been expanding quickly — and with new franchises opening up all year long all over the country, corporate wanted to do something to give back to its new franchisees as a way of saying “Welcome to the Rush Cycle Family”!
We designed a custom bag, pen, t-shirts, hats, water bottle, and a gift box (including tape!) for them to gift to their new owners. We wanted it to scream “Rush Cycle” and make the new owners excited about their upcoming adventure. One of the best parts about the whole thing — we got to use their awesome, bright orange to base our designs on!
SOME OF OUR FAVORITES FROM THIS PROJECT
The tote bag features a dye-sublimated pattern we laid out with their name running down the sides in a contrasting white, full gusset, and white handles. The lining of the bag is a custom printed step and repeat pattern featuring their “cycle guy”. We opted to add a zipper to the top of the tote. They wanted something large enough to hold their spin shoes, but not too big.
The pen features a full laser wrap around the barrel — a simple pattern we designed here in house.
The water bottle is a matte powder-coated white with a copper foil print in a design we laid out. The foil printing was a new technique which we jumped on board with as soon as we could, and we’re glad we did!