We were so grateful to be chosen to help with the launch of Lily Aldridge’s new fragrance line. Her first fragrance Haven is a tribute to her garden in her home of Nashville. We served as the distributor for the seed paper card which was included in the fragrance box and created the template from which they were die cut. As opposed to traditional recycling, seed paper is a biodegradable paper, so it breaks down naturally in the consumer’s place of choice (after planting and watering, of course). The seed paper packed with wildflowers was also a brand-smart choice for Lily since her scent Haven is made of floral notes like Rose Absolute, Peony, and Fresia.
Read more about Lily Aldridge Parfums Haven here.