Project Description

THEORY BRAND AGENCY

RETRO BEACH TOWEL

BRANDING / SELF PROMO

Remember the good ol’ days of VHS tapes and lettin’ the good times roll? That’s exactly what we had in mind with our self promo VHS tape beach towel.

We love self promos—they help us try out new products and give us a way to give something back to our clients, past, current, or future! This retro beach towel design was a fun way to help remind our clients to relax. We opted for a full-size (because most of our better halves can attest, there’s nothing worse than a small blanket), plush, and dye sublimated towel to be able to get all those colors and detail.