Project Description
![Portfolio Images v2 08112014](https://theorybrandagency.com/wp-content/uploads/2016/03/Portfolio-Images-v2-08112014-18-1-1.jpg)
FASHION ILLUSTRATIONS
NEW RETAIL PACKAGING FOR A BRAND REFRESH
BRANDING / ILLUSTRATION / PACKAGING
We provided some illustration and packaging concepts to Bootights to refresh their packaging look.
- Sketched leg illustrations
- Painted water color backgrounds
- Laid out packaging concepts
- Met with retail sales staff for feedback
- Cleaned up look
- Refresh
- Minimized all the different fonts used on previous packaging