The “Coolest” Cooler
We can't wait for this new product to kick off. What a great idea for the "Coolest" cooler ever. "Designed by serial inventor Ryan Grepper, The Coolest includes a rechargeable blender to make mixed drinks [...]
The Simplicity and Style of Field Notes
I love writing and have kept a journal since the age of 5. When it comes to choosing a journal, I don't like anything fancy, just simple, consistent and basic, that I can carry around [...]
Packaging of the Month
Packaging of the Month was taken from an article written by Andrew Gibbs in the August issue of Entrepreneur Magazine. WHO: Conran and Partners, a U.K. - based product, brand and interior design studio founded [...]
The Psychology of Color in Marketing and Branding
The Psychology of Color in Marketing and Branding By. GREGORY CIOTTI - Marketing Strategist The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most [...]