Perdue Farms was looking for an eco friendly insert that would convey their brand message and include a pollinator seed mix. I came up with the perfect solution. A panel card with a mini seed packet and custom pollinator seed blend. The insert was part of Perdue Farms launch of their new direct-to-consumer food delivery service.
They wanted to bring some light to the worldwide bee crisis by offering a special wildflower mix which is why we used a honey comb pattern for to place the copy in. I hired an illustrator to create the bees, butterflies and flowers. We then combined those elements with what my graphic designer laid out to create a beautiful on brand piece.
This was a fun project that had me working within a tight budget, design, creative direction, tight delivery timelines during the pandemic when most places were closed, custom seed blend created just for Perdue, custom creation just for Perdue.